Chief Executive Officer of the Elite PR Group
Liza Yen
Liza Yen is the CEO of the Elite PR Group. She takes charge of the group's development and has been committed to promoting Taiwan PR industry's professional level and business decision-making position. Founded in 1986, the Elite Group has more than 200 professional consultants and 12 PR companies with different targeted professional fields in Taiwan, Hong Kong, and China. They are Elite, K-Concepts, Apex, Bravo, Clavis, Focus, Kinetics, Medicom, Fides, K-Communications, Elite (Beijing), and Elite (Shanghai). Her professionalism has been recognized by many local and foreign clients. Since Liza served as the CEO in 2000, the Group's business scale has been increased by three times. The Elite Group was rated by PR Week one of the top 10 PR companies in Asia. PR Week is an international magazine on PR profession.
Liza joined the Elite Group in July, 1988. Her experiences of having served over 400 clients and professional PR skills on public issue management and PR operations for financial, IT, logistics, medical and healthcare, and consumer staples industries, have enriched her PR resources and broaden her professional perspective. She is specialized in PR strategies, media tactics, resources integration, and also provides professional PR consulting services for clients.
Liza has also concurrently served as the CEO of Foundation for Public Relations since 2005. She has been actively promoting and developing public relations in the industry and academic fields as well as the research level. She realizes her PR education vision by promoting university/college contests on PR plans. Liza also promotes PR professional exchanges between Taiwan and China and was often invited as keynote speakers in cross-Strait and international PR seminars and forums. With rich experiences and professional knowledge, Liza was invited many times as PR lecturers/speakers by the government organizations, private institutions, as well as major local and foreign enterprises.
CEO, China Business Group
Rachel Hsueh
Rachel Hsueh is the CEO of Elite PR China, where she is responsible for the development and operations of the agency's offices throughout China. She also uses her extensive media relations experience to oversee Elite China's client relations teams and help multinational corporations develop effective communications strategies.
Rachel began her career with Elite PR in 1999, and over the years has directed international media campaigns for dozens of retainer clients and has managed more than 100 PR projects. Her long-term retainer accounts include IBM, Texas Instruments, Samsung, Symantec, Goldman Sachs and UBS . Her work has led to several team public relations awards, including special recognition for Yahoo and IBM. Rachel has a master's degree and a bachelor's degree in international studies and has studied in the U.S. and Russia.
General Manager of Apex Sub-Group
Jimmy Chang
Joined Apex in 2003, Jimmy has more than 10 years of experience in the field of marketing and public relations. Jimmy is responsible for the Taiwan business of Apex Sub-Group, including both Apex Communications Consultants and Clavis Communications Consultants.
Jimmy's specialty is in the local listed companies and hi-tech industry. He has served some of the biggest tech names including Motorola, Samsung, Chung-hwa Telecom, Ericsson, IBM, Yahoo!Kimo, Lenovo, EPSON, Mio, etc. Jimmy is also a very creative person and is particularly skilled in the management of new media as communicating with bloggers and web forum masters.
Vice President of Clavis Communication Consultants
Christy Weng
Christy is vice president of Clavis Communications Consultants, responsible for driving the company's operations and business development. Christy provides higher strategic consultancy for clients and specializes in corporate communications, finance communications, issue management and social media practices.
With more than 8 years in Elite PR Group, Christy has a solid track record of serving multinational clients in different sectors including financial institutions (e.g. commercial banks, financial holdings, investment banks, private equity funds, hedge funds, asset management houses, credit insurance houses, insurance broker); semiconductor industry (e.g. ARM, GLOBALFOUNDRIES); enterprise IT (e.g. Symantec, Norton, Oracle, Gartner, Polycom); consumer IT/electronics(e.g. handsets, consumer software)and Internet portals. Christy is able to effectively manage a broad array of stakeholder relations, marketing promotions and financial communication programs for corporate clients and transaction deals and mainly responsible for providing PR strategic consultancy services to C-level executives. Christy is also a well-known speaker for company internal spokesperson training trainer in terms of communication strategies.
Christy holds a master degree in Advertising & Marketing from University of Leeds in UK and a bachelor's degree in Political Science from the National Chengchi University, Taiwan.
Account Manager of Clavis Communication Consultants
Eveline Ma
Eveline currently serves as a Account Manager of Clavis Communications Consultants. She specializes in financial industry analysis, macro economic research, issue management and corporate communications.
Eveline joined the Elite PR Group in 2009 March. Prior to joining Clavis, she served as a macro economic researcher in Polaris Research Institute, a subsidiary of Polaris Financial Group, and was responsible for analyzing China and Southeast Asia macro economic environment. Before that, she was a journalist in BCC for around 9 years, and covered economy, finance and industry beat news.
Eveline's experience in media industry and economic research field makes her have strong ability to manage financial and economic issues. She has a solid track record of serving multinational clients in different sectors including Gartner Inc., Fidelity, Cosmos Bank, Coface, OMM LLP, AVCJ, Lawbroker, Farglory Group, and represented Primus Financial Holdings in Nan Shan Life bidding.
Eveline holds a Master degree in Arts Management from Anglia Ruskin University in UK, and a Bachelor degree in Journalism from National Chengchi University, Taiwan.
Amie Chiang
Amie currently serves as the Account Manager of Clavis Communications Consultants. She specializes in financial industry analysis, issue management, and strategic planning.
Her experience in media industry and security related field makes her have strong ability to manage financial issues. Her clients include Goldman Sachs, Taishin Financial Holdings, Chinalife, TowersWatson, CyberPower System, H&QAP, TWSE, and asset management companies, including Fidelity, Janus, Russell Investments, Man Investments.
Prior to joining the Elite PR Group, Amie worked as a journalist with New Taiwan Weekly for 3 years specializing in business news. She also has 5-year experience as an equity market researcher with the Wealth Group.
Amie holds a Master degree in Public Finance from National Chung Hsing University, and a Bachelor degree in Economics from National Chengchi University, Taiwan. She has also completed the one-year international trade program from TAITRA International Trade Institute (ITI).
Kevin Chen
Kevin currently serves as an Account Manager or at Clavis Communications Consultants. He specializes in event management and marketing activities for financial industry, and is experienced in asset management industry analysis and corporate communications.
Kevin joined Clavis in 2009 January and served for financial clients as Fidelity, Natixis, Janus, Russell, Coface, AVCJ, Goldman Sachs, TWSE and Taishin Financial Holdings.
Kevin holds a MA degree in Advertising and Marketing from Leeds University in UK, and a BA in Sociology from Soochow University, Taiwan.